Inang'aa Creative

This project highlights a content-led initiative I launched in 2022 to stay sharp on communication and marketing trends, while sharing practical insights, updates, and resources tailored to small business owners.

Date

Ongoing

Skills

Content creation. Social media marketing. Copywriting. WordPress. Video editing. Graphic design.

Background & Purpose

Inang’aa Creative began as a personal initiative during my transition to the UK. I created it as a space to share what I know about communication and marketing with small business owners, while also staying up to date with tools, trends, and platform shifts. It quickly evolved into a content-driven platform for community, experimentation, and insight.

Content

I produce content across Facebook, Instagram, TikTok, and YouTube, and a website focusing on actionable tips, platform updates, tutorials, and storytelling strategies tailored to service-based businesses. I experiment with different formats (carousels, short-form videos, blogs), analyse performance, and adjust based on what resonates.

The most popular video so far across platforms has gathered over 10K views on YouTube. Published in French, it explains how to create a personalised, on-brand event registration form using Google Forms, ideal for small businesses with limited resources.

I also produce written content, which I publish on a website I designed using WordPress.

Here are some examples of articles published there.

Key numbers so far

825

followers across social platforms & YouTube

104k

views across platforms over the past year

TIKTOK

YOUTUBE

INSTAGRAM

FACEBOOK